Environmentally-friendly joins plant-powered as a macro trend for ingredients that also maintain or improve current performance in all consumer segments. Hair care has lagged behind skincare and color cosmetics in the demands that consumers are making about these ingredient claims, but that is rapidly changing. As skincare and color brands deliver on this trend, consumers are moving onto their next target: hair care. Accelerating the trend, consumers’ wishes are joined by corporate and brand sustainability goals that involve healthy aquatic ecosystems, biodegradable ingredients, and using sustainably sourced plant-based ingredients.