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Goodbye Greenwashing™: Biodegradability
Welcome to Goodbye Greenwashing™, a video series that takes a deep dive into sustainability claims. In our latest episode, we explore the intricate world of biodegradability and guide you on how to make truthful and impactful claims without falling into the trap of greenwashing.
Key Takeaways:
- What is Biodegradability? Understand the science behind how substances break down naturally over time.
- Importance of Biodegradability: Learn why choosing biodegradable ingredients is crucial for environmental health.
- Avoiding Greenwashing: Discover the seven sins of greenwashing and how to avoid them.
- Testing Methods: Gain insights into OECD testing methods for validating biodegradable claims.
Want More?
Watch Inolex’s first ever BeautyFood™ Edu-Series, Goodbye Greenwashing™. This 3-part series explores the wellness and transparency trends and their impact on natural claims, certification bodies, and ways to formulate more naturally without sacrificing performance - in easily digestible bites.
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