Watch On Demand
Welcome to Goodbye Greenwashing™, a video series that takes a deep dive into sustainability claims. In our latest episode, we explore the intricate world of biodegradability and guide you on how to make truthful and impactful claims without falling into the trap of greenwashing.
Quantifying environmental impact is an important way to evaluate the sustainability of our ingredients and support brands in alignment with their environmental goals. Our on-demand video examines the topic of biodegradability and how substances breakdown naturally over time. Learn how using verified biodegradable ingredients can help you make reputable, science backed claims for consumer products.
Key Takeaways:
- What is Biodegradability? Understand the science behind how substances break down naturally over time.
- Importance of Biodegradability: Learn why choosing biodegradable ingredients is crucial for environmental health.
- Avoiding Greenwashing: Discover the seven sins of greenwashing and how to avoid them.
- Testing Methods: Gain insights into OECD testing methods for validating biodegradable claims.
Ready to Learn More?
Read more about the complexity of biodegradability and why it is emerging as an important sustainability issue in our Science Behind article. Replacing legacy ingredients with high performance sustainable technologies is a great way to improve the biodegradability of your formula.
Goodbye Greenwashing™ Part 1
Watch Inolex’s first ever BeautyFood™ Edu-Series, Goodbye Greenwashing™. This 3-part series explores the wellness and transparency trends and their impact on natural claims, certification bodies, and ways to formulate more naturally without sacrificing performance.
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