Market-informed green innovation & the rise in biodegradability concerns
Any innovation is most impactful when it meets a current or emerging market need. When it comes to greener technology, this market need often includes solving for an undesirable Environmental, Health, & Safety (EHS) trait of existing functional technologies. Take vinyl pyrrolidone (VP) copolymers for an example. These are copolymers of vinyl pyrrolidone and other vinyl monomers, e.g. acrylic acid or eicosene. Another example is acrylates, which are copolymers of acrylic acid or acrylic acid ester monomers. These categories of copolymers often serve as film-formers for cosmetic and sun care formulations. The concern of microbeads in our oceans and environment has been apparent for a few years, and that concern now extends to other microplastics and non-biodegradable substances. Many common copolymers, including VP copolymers and acrylates copolymers, fit into the non-biodegradable substances category. Environmentalists and conscious consumers alike are concerned of the impact these chemistries have and are seeking to avoid such ingredients. The Clean at Sephora standard does not accept many acrylates, evidence that this concern is entering beauty’s mainstream.
The era of the conscious consumer demands a new way of innovating
What if it were possible to make a film-former that can serve the same functional need but does not have the same environmental concerns? With green chemistry, there are ways to maximize more EHS attributes. Follow the example of LexFilm™ Sun Natural MB below. A significantly more sustainable life cycle is achieved by designing with green chemistry (GC) and including additional consumer and environmental considerations.
Sustainable Life Cycle of a Product
Sustainable Life Cycle Stage 1: The beginning of the ingredient’s lifecycle is non-GMO, plant-based feedstocks. Coconut, castor and RSPO Mass Balance certified palm are used to make this eco-friendly film former. Feedstocks account for one of twelve considerations in green chemistry (GC Principle #7).
Sustainable Life Cycle Stage 2: No solvents are employed in this manufacturing process, accomplishing GC Principle #5. The only by-product is water, preventing pollution (GC Principle #1).
Sustainable Life Cycle Stage 3: This ingredient is 100% active, eliminating the shipment of water. This doesn’t relate to a specific green chemistry principle but it does improve the sustainability of the supply chain.
Sustainable Life Cycle Stage 4: Step 4 is where the Sustainable Life Cycle transitions to benefiting the finished goods manufacturer and the consumer. The pourable liquid format is easily used in manufacturing finished goods and improves the manufacturer’s energy efficiency (GC Principle #6).
Sustainable Life Cycle Stage 5: Consumer use refers to functional performance in addition to user safety (GC Principle #4). The product has to perform, or consumers will reject it and the sustainability benefits will be underutilized.
Sustainable Life Cycle Stage 6: Referring to the above issue with traditional film formers, biodegradation and persistence in the environment are important considerations to today’s conscious consumer. GC Principle #10 is achieved in the Inolex polyester platform.
Combining the Principles of Green Chemistry with Sustainable Life Cycle thinking is a design process that creates greener technologies. LexFilm™ Sun Natural MB is entirely plant-based, readily biodegradable, and is non-persistent in the environment. It can be used to boost SPF and achieve water-resistance in sun formulations as well as improve smudge-proof makeup.
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