April 2019 (Premium Business News) — Ingredient claims are very important with 28% of US consumers perceiving that natural conditioners are “better” for their hair. This multitude of global needs creates challenges for even the most experienced formulator. AminoSensyl amino lipids are the hair care market’s next evolution in high performance product development, made possible by green chemistry design. The unique and proprietary molecular design of these amino lipids incorporates a quat-free cationic head group and a readily biodegradable ester linkage, both derived from a naturally-sourced amino acid.
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