PHILADELPHIA, PA, February 4, 2025 — Inolex is putting its innovative approach to work with an expanded customer engagement model fully dedicated to serving the entire US market. The move provides a direct line for brands to accelerate the discovery and adoption of safe, natural, and sustainable ingredients for consumer products.

Redesigning its go-to-market strategy in one of the firm's top markets allows Inolex to increase support and engagement with regional customers and attend to their unique needs, particularly around sustainable product performance with technical innovation.

Washburn added, “We have mobilized and expanded our team in the US to innovate with brands striving to provide safe and sustainable solutions to discerning consumers.”

Inolex sees the opportunity to partner directly with people and companies within the US beauty & personal care market as an active dialogue that will ultimately advance the industry in a more sustainable direction. In addition to providing high-touch technical, sales, and marketing support, the firm’s multi-level customer interface will help customers take advantage of abundant product stewardship information and bespoke strategies for innovative formulation.

To deliver a fully frictionless customer experience, Inolex has reinvested in core capabilities including expanding its warehouse network, enhancing customer success teams, and strengthening manufacturing, inventory management, and IT platforms.

Above all, Washburn emphasizes, it’s the Inolex core value of fostering respectful, personto-person engagements that the firm is most excited to share.