Pentagram, recently named the most influential design firm of the last fifty years and regarded as one of the world’s most well-known and respected international design consultancies in the world, has featured Inolex as one of their most successful brand launches of 2022.

Pentagram'sMichael Gerickeand team partnered with Inolex to develop a new brand identity that captures the company's mission and defines Inolex as a disruptor in its industry.

The designers created a distinctive "x" with rectilinear and curvilinear forms that nod to the company's duality between science and nature, technology and wellness, gesture and precision, creativity and knowledge, research and artistry. The look of the transfigured "x" extends to the new wordmark constructed of bespoke type that combines sans and sans serif letterforms.